Terms of Service

These Terms of Service (the “Terms”) form a binding agreement between you (“you” or the “Customer”) and Indexed Lab Marketing Management (“Lua Rank,” “we,” “us,” or “our”), the operator of the website at https://luarank.com (the “Website”) and the related applications, dashboards, APIs, and services (together, the “Service”).

By creating an account, subscribing to, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, you must not use the Service.

If you use the Service on behalf of an organisation, you represent that you are authorised to bind that organisation to these Terms, and “you” refers to that organisation.

You must be at least 18 years old (or the age of majority in your jurisdiction) and capable of forming a binding contract to use the Service. The Service is intended for business and professional use and is not directed to children.

Lua Rank is a platform that helps brands grow their visibility in AI-powered and traditional search engines (such as ChatGPT, Google AI Overviews, and others) through AI-assisted content generation, analytics, and authority signals.

We may add, modify, suspend, or discontinue features of the Service at any time. We will use commercially reasonable efforts to notify you of material changes that adversely affect your use.

To use most features you must create an account and provide accurate, complete information. You are responsible for safeguarding your login credentials and for all activity that occurs under your account.

Notify us promptly at hello@luarank.com if you suspect any unauthorised use of your account. We are not liable for losses arising from your failure to keep your credentials secure.

The Service is offered on a subscription basis. By subscribing, you authorise us and our third-party payment processor to charge the applicable fees, plus any taxes, to your payment method on a recurring basis (monthly or annually, as selected).

Auto-renewal

Subscriptions renew automatically at the end of each billing period at the then-current rates unless you cancel before the renewal date. You may cancel at any time from your account settings or by contacting us; cancellation takes effect at the end of the current billing period.

Price changes

We may change our fees from time to time. We will give you reasonable advance notice of any price change, which will take effect on your next renewal.

Taxes

Fees are exclusive of taxes (including UAE VAT and any equivalent sales, use, or withholding taxes) unless stated otherwise. You are responsible for all such taxes other than taxes based on our net income.

We may offer a free trial. Unless you cancel before the trial ends, your subscription will automatically convert to a paid plan and your payment method will be charged.

We offer a full refund if requested within 7 days of your initial purchase. Refunds for renewals are at our discretion. To request a refund, contact hello@luarank.com. This refund right is in addition to any non-waivable rights you may have under applicable consumer law.

You agree not to, and not to permit any third party to:

• use the Service for any unlawful, harmful, fraudulent, or deceptive purpose, or to generate content that is illegal, defamatory, infringing, or that violates the rights of others;
• publish or distribute spam, malware, or content that violates the policies of the search engines, platforms, or AI systems the Service interacts with;
• reverse engineer, scrape, resell, or attempt to gain unauthorised access to the Service or its underlying systems;
• interfere with the integrity or performance of the Service, or circumvent any usage limits, rate limits, or security measures;
• misrepresent your identity or affiliation, or use the Service to impersonate any person or entity.

We may suspend or terminate access for any violation of this section without notice where reasonably necessary to protect the Service or third parties.

The Service uses artificial intelligence and third-party large language models to generate text, suggestions, and other output (“AI Output”). AI Output may be inaccurate, incomplete, or may not reflect current facts. You are solely responsible for reviewing, editing, and verifying any AI Output before relying on or publishing it.

We do not warrant or guarantee any particular search ranking, visibility, traffic, citation in AI systems, or commercial result. Search engines and AI platforms are controlled by third parties and their algorithms change without notice. You use AI Output and any resulting publication at your own risk and remain responsible for compliance with applicable laws and platform policies.

Our rights

The Service, including its software, design, trademarks, and content (excluding Customer Content), is owned by Lua Rank or its licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service during your subscription.

Your content

You retain ownership of the data, text, brand materials, and other content you submit to the Service (“Customer Content”). You grant us a worldwide, non-exclusive licence to host, process, and use Customer Content solely to provide, secure, and improve the Service. You are responsible for ensuring you have the rights necessary to submit Customer Content and to publish any AI Output you generate from it.

The Service may integrate with third-party services that you choose to connect (for example, search consoles, analytics tools, e-commerce platforms, or cloud storage). Your use of those services is governed by their own terms and privacy policies. We are not responsible for third-party services, and your decision to connect them is at your own risk.

To the maximum extent permitted by law, the Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that AI Output will be accurate or achieve any specific outcome.

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to these Terms or the Service.

Our total aggregate liability arising out of or related to the Service will not exceed the greater of (a) the amounts you paid to us for the Service in the twelve (12) months before the event giving rise to the claim, or (b) USD 100. Nothing in these Terms excludes liability that cannot be excluded under applicable law.

You agree to indemnify and hold harmless Lua Rank and its officers, employees, and agents from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of your Customer Content, your use of the Service, your publication of AI Output, or your breach of these Terms or applicable law.

These Terms apply for as long as you use the Service. You may stop using the Service and cancel your subscription at any time. We may suspend or terminate your access if you breach these Terms, fail to pay fees, or where required by law.

On termination, your right to use the Service ends. We may delete Customer Content after a reasonable period in accordance with our Privacy Policy. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, and indemnification) will survive.

We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service before they take effect. Your continued use of the Service after the changes become effective constitutes acceptance of the revised Terms.

These Terms are governed by the laws of the United Arab Emirates, without regard to conflict-of-laws principles. Subject to any non-waivable rights you have under the consumer-protection laws of your place of residence, the courts of Dubai, United Arab Emirates, will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service. The parties will first attempt in good faith to resolve any dispute informally by contacting hello@luarank.com.

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service.
• Severability. If any provision is held invalid, the remaining provisions remain in full force.
• No waiver. Our failure to enforce any right is not a waiver of that right.
• Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.

For any questions about these Terms, contact us at hello@luarank.com, or by post at Indexed Lab Marketing Management, Rahaal 2, 27th Street, 910A, Um Suqueim 3, Dubai, United Arab Emirates.